Helping businesses grow with clarity, credibility, and systems that last.
ShineRoot Collective helps businesses build a strong, credible online presence—from the ground up.
We believe real visibility doesn’t come from doing more. It comes from clarity, consistency, and systems that support long-term growth.
Our work focuses on helping businesses stand out in ways that feel intentional and sustainable—so their online presence builds trust, supports reputation, and generates leads without constant effort or trend-chasing.
Meet May Rosenlund
CEO & Founder
Before founding ShineRoot Collective, May Rosenlund spent over a decade as a trademark attorney, helping businesses protect what they were building—names, brands, and reputations they had worked hard to earn.
That work shaped how she sees business to this day:
clarity matters, consistency builds trust, and strong foundations prevent costly problems later.
Today, May applies that same strategic lens to online visibility and reputation—helping businesses move beyond scattered marketing efforts and into systems that support long-term credibility and growth.
A Strategy-First Approach to Visibility
May specializes in designing visibility and reputation systems that help businesses show up clearly, confidently, and consistently across digital touchpoints.
Her work focuses on:
- aligning messaging so businesses are easily understood and remembered
- building systems that support social presence without constant effort
- helping businesses collect, manage, and amplify reviews to strengthen trust and credibility
- creating structure that works with the business—not against it
As a certified partner of ReviewLead, ShineRoot Collective offers proven reputation management solutions that protect and elevate the credibility clients have already earned.
May doesn’t chase trends or quick wins. She builds infrastructure—so visibility becomes sustainable, not stressful.
Experience That Shapes the Work
May’s approach is grounded in real-world experience across multiple disciplines:
- Former Trademark Attorney — Trained to think strategically about brand protection, positioning, and consistency across channels
- 10+ Years in Retail Management — Firsthand experience with customer trust, reputation, and decision-making at scale
- Published Author — Skilled in clear, intentional storytelling that connects and resonates
- 5+ Years in Content & Digital Strategy — Designing cohesive, on-brand visibility across platforms
- Homeschooling Mom — Bringing adaptability, empathy, and a human-centered perspective to every engagement
This diverse background allows May to see the full picture—not just marketing tactics, but how visibility, trust, and systems support the business as a whole.
The Heart of the Work
May believes businesses shouldn’t have to choose between being visible and staying sane.
Her work is rooted in:
- clarity over complexity
- systems over hustle
- trust over noise
Through ShineRoot Collective, she helps businesses strengthen their roots—so their visibility can grow with intention and last.
Our Philosophy
At ShineRoot Collective, we don’t believe in one-size-fits-all marketing or reactive online strategies.
Instead, we focus on:
- structure over noise
- strategy over volume
- systems over hustle
Because when a business is rooted in clarity and supported by the right systems, growth becomes steady—not stressful.
What We Do
ShineRoot Collective partners with growing and established businesses to design visibility and reputation systems that work behind the scenes.
Our work includes:
- strategic audits of online presence and messaging
- visibility systems that support consistent, confident marketing
- review and reputation frameworks that build trust at scale
- clear direction on what to prioritize—and what to stop doing
We don’t manage daily posting or chase algorithms.
We design the foundation that makes visibility easier and more effective.
Who We Serve
We work best with businesses that:
- are already established but feel scattered or inconsistent online
- want clarity instead of more tactics
- value trust, credibility, and long-term results
- are ready to move from reactive marketing to intentional systems
If you’re looking for quick fixes or constant execution, we’re likely not the right fit.
If you want a presence that actually supports your business goals, you’re in the right place.
Why ShineRoot
The name ShineRoot reflects our approach:
- Roots represent strategy, structure, and stability
- Shine represents visibility, credibility, and confidence
We help businesses strengthen the roots—so their visibility can grow naturally and last.
Let’s Build Something Sustainable
ShineRoot Collective offers private, 1:1 strategy and systems engagements for businesses ready to simplify their online presence and build trust with intention.
ShineRoot Collective 